Monthly Archives: February 2002

The Death of Digital Advertising

This article appeared in Marketing & eBusiness (Feb 2002). It also appeared in New Zealand’s Espy magazine (Apr/May 2002) as ‘The End of Digital Advertising’.
“Digital advertising has suffered considerable negative press over the past eighteen months, much of it deservedly. How can companies maximise the value of this medium as the technologies, agencies, advertisers and audience reach new levels of maturity?” [read the full article]