Today, the Australian Marketing Institute held their first e-Marketing conference in Brisbane (and about time, I hear you say). I headed up to the sunshine state to speak on “The Digital Mix – developing integrated e-Marketing strategies.” [download the presentation]
This article appeared in B&T Weekly (9 May 2003).
“There are a number of ways to bring consistency and focus to your online brand. And more important than the specific approach you take is the fact that you are taking one in the first place…” [read the full article]