After people have been bemoaning overwhelming choice in modern society for years, we seem innundated with ‘choice ads’ over the past few years. HSBC, Dove, Orange, BBC World, the list does go on. And now bloody dodgy outdoor for Sultana Bran. Tasty? Yes, compelling and unique, oh my. And lets use witty juxtaposition to… damnit, I can’t even be bothered to critique this unoriginal drivel.
PS. Not all choice ads are crap. Some of the brands I mentioned above I remember because they did real, engaging choice ads (big tip of the hat to the BBC World interactive billboards). But real and engaging this aint.