Interactive (non)digital

I love this promo for the upcoming Penguin surfing flick. It’s amongst the other ads for soon-to-be released films that you have to walk past on your way to or from your cinema – but this one lets you get in on the action. What you can’t see is that behind the lovely Emely is a large expanse of empty poster with something along the lines of ‘stand here’ written in it. You should remember too that the target audience for the film will be (slightly) shorter than Em, though it still works nicely with a grown up. A really nice concept, the only flaw being that whoever placed it didn’t think that phone cameras tend to need better light – this looked pretty poor either with or without a flash. Pity – otherwise I’m sure Em would be eager to send it to all her schoolfriends!

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