OneDigital Wins Silver Pencil in adidas_1 Launch

While I had nothing to do with the project itself, as an employee I am enjoying basking in the warm glow of our little pencil (and a very chic statuette it is too).

‘For the launch of the adidas_1, the world’s first intelligent shoe, One Digital took over Adidas’s flagship store in Sydney’s Queen Victoria Building and turned this historical landmark into a fully interactive and immersive digital environment.
Giant Video screens, interactive soccer floors, multiple touch screens, motion tracking software and other ‘living’ media transformed both the interior and exterior of the store generating massive PR and foot traffic for the launch of the shoe.’

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