I noticed today that apparently Ralph Lauren have produced a children’s book (‘The RL Gang: A Magically Magnificent School Adventure’), available as a picture book and a ‘read’ online.
Of course, reading online is much better, because you can enjoy the lovely animation and Uma Thurman’s earnest narration. And more importantly, you can roll-over any of the characters at any point and ‘shop that character’s look’. Don’t you just love Hudson’s Striped Cotton Tee? Why not get one, available at the click of a mouse, in Clay Blue, Chocolate Brown or Weathered Red.
As Ralph Lauren put it, ‘the world’s first shoppable storybook adventure’. Another triumph for quality children’s literature!
[You can read more about it here]